If you are the ones who are not paying attention to mobile platform to render your business to the users, then be prepared to face huge losses. We are well aware of the fact that mobile devices are growing luxuriantly and have somewhat taken over all the other devices for various purposes such as interacting, surfing, research, gathering information, news, and not to forget online shopping. When it comes to eCommerce we are well aware of the fact that conversion is quite important factor- further you also need to pay heed to make sure that you secure their confidential information so that they can bestow their trust on them.

In this blog we will discuss some statistics that bear out the rising significance of mobile:

As per ComScore study we have analyzed the following data:

Usage of Smartphone increased by 394 per cent in the time period of 2010 and 2014. It was also seen that the usage of Tablet use rose to 1,721 percent in those years. From the total time spent on digital devices 60 percent was that on mobile devices. 21 per cent of millennials haven’t even used desktop in the year 2014. In 2015, we know that the total time spent on mobile devices of 51 per cent,wherein that on desktop devices were 42 per cent. It is know that Mobile users invest 86 per cent on mobile apps, wherein only 14 per cent of that on mobile websites. All in all the average time spent on mobile apps increased by 21 per cent in the 2014 and 2015.

Mobile app or a mobile website?

Responsive design has emerged out to be as a savior for those who do not wish to develop apps that are fully functional and mobile devices. Those companies who wish to make the conversion process quite smooth, this means that the development of native apps is quite essential and this is a great news for every iOS or Android app developer. However, those business firms who are far sighted make sure that they have both of them. It might be possible that your user searches for the content on mobile devices and this might take it to mobile website. This might further come with a prompt to download the mobile application version of the website. All they need to do is to tap on the button so as to download this business app.


They even have the flexibility to uninstall or re-install the app whenever they wish to return. This is quite a streamline process, and also a good one.

Moreover, the problem is what will those users do if they do not have to use the app for a daily or those who use it sporadically. Obviously they will keep the app if they use it quite frequently wherein they can uninstall and re-install it if they do not do so.


An extra point : Google is quite an easy function that thinks about search functions. As we move through 2016, development companies and the programmers they have hired must stay updated. It is also feasible that native apps have now grown out luxuriantly and have replaced mobile websites when we talk about search results and this is another reason responsible for developing a mobile app.

So what about CRO and native apps?

There are ample lot of things that come in native mobile apps that affect the conversion rate of a business app. However there are certain things that people can adjust to and these fix will certainly improve the conversion rate of any business mobile app.


A smooth testing

We know that CRO is attached to UX, so the functions of the app must be thoroughly tested. This process might be quite challenging and time consume for the management. If you fail to take care of it, you will certainly loose all your customers as they will bounce to some other website.

In short you must make sure that your app is quite easily downloaded on each device as this is the reason they have been developed. When you have updates, make sure that you make it available to the user. Moreover, Test on every operating system for which you have developed the application.


You can also make use of a device emulator that helps you to control the money and time spent on testing. You can further make use of a real device cloud, as this allows you to keep up the testing process even if you do not have an actual device. This allows you to automate your testing process which is saves a lot of time.

Make sure to Personalise your blog

Personalisation is plays quite an important role in improving the user experience. This gives users the leverage to set preferences at the beginning itself, and also allows the users to track down their user behavior as well as the engagement quotient, and along with this you can make individualized recommendations. Apps nowadays also has the capability to set the locations of the mobile users and gives then a complete itinerary of the surrounding. You can offer personalized discount coupons and offers on an individual basis that can help you to create a loyal customer base.