In recent times, there has been an upsurge in the use of mobile apps, and there isn’t any doubt that this booming growth of apps will continue in the coming years as well. In fact, “users spent 80 percent of their time on iOS and Android connected devices.”
A lot has changed in the way consumers perform their daily activities because of the increasing usage of mobile apps. But unfortunately, not all of the app models achieve success. As a fact, many apps go live for just a single day, and they’re deleted or uninstalled the next day. Or else, many apps go unnoticed by users.
Of course, you wouldn’t want your users to uninstall your app or delete it, especially when you have invested a lot of your efforts and money on optimizing the app store. Likewise, you would certainly want to improve your app’s visibility among the masses. To accomplish such requirements, it becomes necessary to avoid the most common bloopers that we often tend to make while building a mobile application on our own or by hiring any mobile app development company. Let’s talk about such mistakes:
1. Not Focusing on Choosing the Right Platform
The mobile platform you’re choosing for running your app plays a crucial role in the success and failure of your product. But unfortunately, we all tend to build apps for Android and iOS platforms, considering that they both are the most leading champions of the mobile industry. However, you cannot ignore even small market share of the Windows, Blackberry, and other operating systems.
Several essential factors like target audience, development cost, features, monetization, etc. must be considered before selecting any mobile OS. For instance, you can earn good money by creating iOS-based apps.
2. Not Paying Attention to Creating a User-centric App
It is important that your app is built keeping the target audience in mind. After all, the success of your app depends on how it is perceived by users. But, in case your user’s needs are not fulfilled, your app is destined to doom to failure. This is why it’s essential that the application must be user driven to succeed.
Right from users’ age, to their particular interests, geographic locations, etc. – these are the most critical factors you must keep in mind to build a user-centric app.
3. Thinking of Adding Ads Without Giving it a Thought
There’s no doubt that in-app advertisements have proved useful in case of app monetization, especially when an app is available for free download. But merely adding ads without giving much of a thought can be damaging. Have you ever imagined the impact of full-screen or video apps filled with graphics can make on app’s usability? Needless to say, your users will be annoyed to see ads throughout your app. But this does not mean, you should get rid of all the advertisements.
Possibly, you still might need to make use of ads while ensuring an optimal UX. To achieve such a need, ensure that your advertisement is customized in accordance with the app’s design and does not create an adverse impact on user experience. For this, you should consider testing your application.
4. Not Measuring App Performance
Based on a recent survey on mobile apps, “44 percent users said that they will delete an app if it does not perform as expected.”
So, if you want to avoid users from uninstalling your app, you must sort out the problems that can cause your app to perform poorly such as:
- The app utilizes plenty of device memory
- It takes too long to load
- Fails to deliver satisfied user experience
- It drains battery life
In case, your app is showing any of the above-listed performance issues then without wasting any time make sure to resolve such an issue. But, if you don’t focus on such aspects, your users might leave negative reviews on your app downloading page. Seeing such reviews will make your consumers search for another app.
5. Bad User Interface
Merely focusing on creating a visually appealing app design isn’t enough to boost user experience. But, how simple and easy to understand your app interface is also plays a significant role in the success of an app. Especially, users who are using your app for the firs time hardly have an idea of how it will perform. Needless to say, if they find the app UI (User Interface) design hard to understand and operate, they will immediately start looking for another app.
Thus, you must ensure that your app’s UI is designed in a manner that makes it easy for the users to navigate throughout the application. Besides, remember that a good app interface can help maximize user engagement.
6. Not Asking the Customer to Rate the App
Merely focusing on creating a visually appealing app design isn’t enough to boost user experience. But, how straightforward and easy to understand your app interface is also plays a significant role in the success of an app. Especially, users who are using your app for the firs time hardly have an idea of how it will perform. Needless to say, if they find the app UI (User Interface) design hard to understand and operate, they will immediately start looking for another app.
Also, you need to be wary about the right time when you should ask your customers to rate the application.
7. Forcing Users to Provide More Than Required Details
Another thing that can frustrate your users is forcing them to provide personal details or more than necessary information while filling a form. Rather, you should keep the form short and ask your users to enter only relevant (and necessary) details like name, contact information, and email-id.
In today’s crowded app marketplace, it is becoming difficult to survive the competition by merely creating any standard app. Instead, you should try to add some unique element and additional features to your app to keep users coming back to the app. And most importantly, avoid making the common mistakes such as the ones disclosed in this article.